Master of Science in Sport Management Online

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How Analytics is Growing the Game

As you pursue your online Master of Science in Sports Management and begin your career, analytics will likely become essential to your success.

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    The Power of the Fan Experience

    Without a doubt, the power of the fan experience is the crux of increasing revenues and creating a generation of hardcore fans.

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      The Important Role of the Collegiate Athletic Administrator

      With the proper understanding of the complex nature of the role, a career in college athletics administration is open to those with the interest, drive, necessary skill set and educational background.

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        The Anatomy of a Sports Town

        After all, what’s the better sports town: the city with dominant teams but lackluster fans, or the town of mediocre franchises with passionate and enthusiastic support?

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          Exploring the World of E-Sports in 2016 and Beyond

          Understanding the way professional gaming has evolved in the past year can help you envision just how this world will change in the coming years.

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            Eight Predictions for the Future of Sports

            Though exciting moments and emotional connections may remain the same in sports, the game itself and how we witness it is advancing quickly.

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              How to Network in Sports Management

              Sports management is a growing field of employment full of excellent career opportunities. Those who are willing to network and vigorously search for will be more successful than those who are less motivated. Yet networking is not as simple as attending the nearest career fair. Networking in the field of sports management is an art […]

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                Why Dick’s Sporting Goods is Investing in Sports Technology

                Originally founded in 1948, Dick’s Sporting Goods has been an industry giant in both the sporting goods and the retail industries for most of its existence. What started as a small operation in Binghamton, New York has now ballooned to 610 stores across the United States and a coveted spot on the Fortune 500 list. […]

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                  Are Millennials Changing Sports Management?

                  The impact of millennials on sports management and marketing has been multi-faceted. A paradigm shift started several years ago, when marketers realized a need to change their tactics to attract a loyal base of millennial fans that are generally tech-savvy, digitally active, informed and entrepreneurial. Now those same traits that required tailored marketing techniques in […]

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                    How the Olympics Set the Standard for Sports Marketing

                    The Olympics is one of the most-watched, most-recognizable sporting events in the world. Its enduring popularity is owed as much to the worldwide, decades-old popularity of the event as to the skill of the Madison Avenue advertising and marketing teams and the television networks that help make the Olympics a success. That’s why anyone interested […]

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                      Top 3 Sports Players on Social Media

                      Social media platforms are the digital homes to celebrities, everyday people, sports players, and everybody in between. While some athletes use social media to promote their team or personal brand, others, with the help of their sports marketing team, use the platforms to promote good. From advocating for different charities, to catering to fans throughout the […]

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                        Why Public Relations is Important to Sports Management

                        There was once a time when it was believed by most people that athletes did not need public relations. Athletes should let their actions on the field, the court, the ice, or wherever speak for them. That was before everything a person did was filmed by a smart phone and put on the internet.  People […]

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                          Ways Golf Has Changed

                          People have been golfing for more than 600 years.  Golf used to be a sport that was played with leather bags stuffed with feathers, or a wooden ball carved to be round. These rudimentary balls were then struck with a wooden stick with some sort of club carved into the end. It is hard to imagine […]

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                            Strong Startups Changing the Sports Industry for the Future

                            It’s difficult to make changes in the sports industry, but there are a number of startups that are shaking up the industry for 2016. With new businesses creating valuable resources for players, fans and investors, the opportunities for business growth are endless. There are a number of strong startups that are bringing excitement to the […]

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                              Top 3 Skills Needed for a Job in Sports Marketing

                              Sports leagues and professional athletes make billions of dollars each year. People enjoy watching some of the most physically fit people in the world compete against each other with titles and glory on the line. But in addition to competition, another thing that increases the popularity of sports is the access fans have to their […]

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                                Sport Branding: 3 Companies that Hit a Home Run

                                Have you ever wondered how the Dallas Cowboys became America’s team?  Have you ever seen an athlete (or someone else famous) who has had a fall from grace, then rebuilt the public perceptions of their career?  Do you wonder how Nike became the biggest athletic shoe brand in the United States and even the world?  […]

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                                  Five Great NBA Marketing Campaigns From the Recent Past

                                  Marketing for the NBA has always focused on product branding by superstar athletes. Some of the most impactful campaigns were first run years ago but still remain in the hearts and minds of fans. Here are some of the most memorable NBA marketing campaigns that made waves over the last ten to fifteen years. Leap […]

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                                    Olympics Breakdown: What Winning 121 Medals Means for US Sports

                                    An Olympic medal is held in high regard throughout the world. However, many do not fully understand the ripple effect that comes after a medal win and how it affects a country once the Olympics are over. Considering the U.S. won 121 medals in Rio, 46 of which were gold, there has been an undeniable […]

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                                      How Sports Teams Enter New Cities

                                      Every few years a new expansion team will form around the country. Occasionally, a sports team will move to another city, sometimes in a new state entirely. While there are a whole host of reasons why this happens, the answer usually comes down to money. Expansion teams are formed in cities that will provide economic […]

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                                        How Event Management Differs for Sports

                                        Many young people dream of the opportunity to manage a sports team. However, many confuse sports management and event management with one another since both occupations seem as if they exist the same vein. With both occupations having stark differences, it’s important to understand the differences between the two. What Event Management Entails Event management is the management and creation […]

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                                          Great Careers for MSSM Graduates

                                          A sports management degree holder may be qualified for a variety of careers, including coaching, working in public relations, becoming a sports agent and more. Read on for details on just a few job options for recent graduates. Coaching If you want to help others maximize their potential, then a career as a coach may […]

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                                            3 Trend Predictions for 2016

                                            If you’re interested in earning your online sports management degree, learning about the trends affecting the industry this year and beyond is of paramount importance. Currently, the sports industry is thought to be worth between $500 and $600 billion across the world, and it’s only expected to grow in the future. Cherished pastimes have now […]

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                                              Why Pursue Fitness and Sports Club Management?

                                              The fitness and sports club industry is thriving. In fact, this industry generates over $80 billion in revenue annually. If you are interested in pursuing this career after earning your online sports management degree, read on to learn more about your options. What Kinds of Facilities Make up the Fitness Industry? There are three basic divisions […]

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                                                Super Bowl 2017 Marketing Predictions

                                                The Super Bowl is the largest marketing event of the year in the United States. Some people may watch for the football, but there are many more people who watch the Super Bowl for the commercials. People who have not watched football all year will tune in to this yearly event just to see the […]

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                                                  Sports Management and Community-Based Sports Careers

                                                  If you are considering or are already pursuing your online sports management degree, you are likely aware that there are many paths you can take after graduation. One very common option is creating a career in community-based sports. In this article, we’ll focus on what you can do in community-based sports with a sports management degree. […]

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                                                    Dissecting the Power of the NBA

                                                    The world of sports management is an exciting and diverse one, filled with as many layers of nuance as the political arena and revolving around as many public relations as the media. As you work toward your sports management online degree, it’s important to understand what makes organizations so successful in the real world. The […]

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                                                      How Intercollegiate and Professional Sports Differ

                                                      One common misconception related to working in sports is that no matter what level you work in, things will be the same. While some components may remain the same, there are some vast differences What is Similar? When you are working in intercollegiate or professional sports, there are some aspects of the job that will […]

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                                                        How Social Media Is Radically Changing Sports Media

                                                        In the 1940s, fans and fanatics depended on the morning newspaper for the bulk of their sports reporting. Breakfast was equal parts morning nutrition and scores review. Sports journalism dominated the newspaper industry. By 2004, everything changed. Thanks to one culprit, in particular, the morning newspaper is now the last place die-hards go for sports analysis. The […]

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                                                          The Top Sport Alliances and Sponsorships of 2016

                                                          Sports sponsorships in 2016 continue to be a billion-dollar industry. The newest trend in sports sponsorships is the move to digital activations. Sponsorships and alliances are extending beyond simply including company names on the back of uniforms. Modern sports sponsorships encompass social media, mobile applications, interactive digital competitions, and online streaming. College Sponsorships: Going Digital On […]

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                                                            2016′s Most Powerful Sports Brands

                                                            The sports world is dominated by some of the most powerful brands in the world. In 2016, the most resonant sports brands included the Super Bowl, Roger Federer, the New York Yankees, and Nike. Learning what helps make these brands so effective can supplement and grow your knowledge as you work toward your sports management […]

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                                                              Tailoring Your Online Sport Management Degree to Suit Your Needs

                                                              Getting an online sport management degree can allow you to work in the field you love. The good news about a degree like sport management is that it can be tailored to suit your needs. The many careers a degree like this can afford you are wide ranging and most importantly, exciting. Most sports lovers have been watching games on TV since they were kids, and by getting a degree in sport management, you can become a part of the sporting world. These are just a few of the ways you can tailor your sport management degree to suit the vision of your career.

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                                                                Superstars in Sports Management History

                                                                For someone going into a sport management degree, one of the highest aspirations for a career in professional sports is to become a general manager.

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                                                                  Growing Your Love of Sports into a Career

                                                                  It typically begins at a very young age. We watch our parents, uncles and neighbors rooting for the home team as they laugh, yell and sometimes cry over the wins and losses. The teams our father or mother loves get ingrained in us and a love of sports is born. Add to that the joy of joining your first baseball or basketball team, and you’re well on your way to becoming a lifelong lover of sports.

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                                                                    Spotlight: Collegiate Athletic Administration Specialty

                                                                    When it comes to college athletics administration, no role is more important than the athletic director (AD). For those graduating with degrees in sport management, it’s one of the best top-level jobs available. If you’re straight out of the program, it’s unlikely you’ll land this top position right away, but jobs like assistant to the AD, finance manager and marketing manager can be obtained as stepping stones to a goal of becoming AD.

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                                                                      Sports Management and Fan Development

                                                                      There is nothing like the thrill of being in a packed stadium, participating in the collective energy created by hundreds of thousands of fans as they shout encouragement, cheer in excitement, gasp in horror and rise to their feet in exultation at a last-second game-changing score.

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                                                                        How Community-Based Sports Leaders Benefit from a Master’s in Sport Management

                                                                        Whether they want to serve their community better or get a leg up on their own competition, the benefits to getting a master’s in sport management can allow community sports leaders to strengthen their skills and elevate their potential. Now that it’s possible to get an online master’s degree in sport management, more and more local leaders are able to enroll in classes without quitting their jobs or moving to a new location.

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                                                                          4 Things that Great General Managers Do

                                                                          General managers for professional sports teams have more spotlight on them than ever before. Though this is obviously tough for them, it does give sports fans insight into what it takes to put together a winning team. That’s essentially the big picture for any GM. They must hire a great coach, negotiate deals with sports agents to get the best possible players, and then complete somewhere between six and eight million other tasks each day. Exaggerations aside, every one of them will tell you the minutiae that make up their role in an organization can be overwhelming.

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                                                                            4 Sports Bloggers to Follow Now

                                                                            If you’re pursuing a sport management degree, chances are good that you seek a perspective on sports that goes deeper than the on-screen post-game analysis. These four bloggers offer behind-the-scenes insight and viewpoints that are sometimes controversial, often enlightening and certainly never a dull read.

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                                                                              How Sports Journalism and Media Are Unique

                                                                              Sports journalism is distinctive from regular media not only because of its relatively narrow focus, but also because of the way that this genre approaches news stories. In recent years, sportswriters have made noteworthy strides in research, reporting, and storytelling. Learn how sports journalism stands out and why it’s so important in today’s media world.

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                                                                                4 Keys to Sports Branding

                                                                                For sports teams around the nation, branding is key to establishing an identity, creating a fan base, and generating a substantial income. Without solid branding, many teams would fail to rally the support they need to succeed. Whether you’re approaching the topic as an experienced sport management professional or a newcomer to the field, pay attention to these four keys to sports branding.

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                                                                                  Fan Interest and College Sports

                                                                                  The National Collegiate Athletic Association, the NCAA, earns approximately $797 million a year, including $702 million from its television rights deals. However, according to Statista.com, close to 29 million Americans preferred to attend a college sports event last year. Discover what attracts fans of all games to college sports.

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                                                                                    Women in Sports

                                                                                    When you think about women in sports, who comes to mind? If your first thought is of, say, a record-shattering tennis star, you’re not alone. But can you name a powerful female sports executive? How about a woman coaching a professional men’s team? Women are breaking ground in sports at every level, on and off the field. Here are four names you should know.

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                                                                                      Top Communication Channels in Sports

                                                                                      Media professionals use many communications channels to bring news and information to fans and industry professionals. Delve into some of the top media sources and find out how effectively communications professionals get their messages to the masses.

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                                                                                        The States/Teams with the Most Engaged Sports Fans

                                                                                        If you visit any sports bar in America, you’ll find at least a few highly engaged sports fans with their eyes trained on 50-inch television screens. However, some states and teams rise above the others for engagement and interest. Below, learn about some of the best examples of dedicated sports fans and states.

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                                                                                          Everything We Know About Super Bowl 50

                                                                                          On February 7, 2016, Super Bowl 50 will unite millions of football fans around bowls of buttery popcorn and plates of spicy chicken wings as they cheer their teams to victory — or defeat. Behind the scenes, many moving parts must work together to pull off such a complex event. Learn about some of the prep that will go into producing Super Bowl 50

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                                                                                            3 Top Sporting Events in the World

                                                                                            With their displays of athletic prowess, crowds, and high-value budgets, several sporting events attract the eyes of sports fans all over the world. Learn more about some of the world’s most popular sporting events and why they matter to sport marketers and managers.

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                                                                                              What You Need to Know About the 2015 NFL Draft

                                                                                              What do you need to know about how the draft works? What happened during the 2015 draft, and how can you start preparing for next year’s draft?

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                                                                                                What Makes Sports Teams Valuable?

                                                                                                Sports is a huge business, and teams are always looking for new ways to bring in money. Discover some of the factors that determine how valuable a sports team is.

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                                                                                                  The Top Companies in Sports Merchandising

                                                                                                  Whether adorning fans on game day or serving as uniforms for a local Little League team, sports merchandise is everywhere. So far, in 2015, sports merchandise retail sales worldwide have amounted to more than $20 billion. According to The Baltimore Sun, as of late 2014, the top three companies in sports merchandising are Nike, Under Armour, and Adidas. What accounts for the success of these sports merchandising firms?

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                                                                                                    The Key to Nike’s Sports Marketing Success

                                                                                                    While Nike owes its dominance to several factors, innovative marketing is chief among them. Below are a few of the marketing strategies that have helped Nike become a sports apparel giant.

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                                                                                                      The Growing World of Fantasy Sports

                                                                                                      Today, fantasy sports make for casual water cooler conversations in offices across the country. People fuel their passion for sports by engaging in online leagues that connect them to their favorite players. Sports managers even use fantasy leagues as marketing tools to spur interest in specific athletes and teams.

                                                                                                      Discover how fantasy sports got started and how it has grown into the Goliath industry that it is today.

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                                                                                                        Sports Around the Globe

                                                                                                        Sports can unite people of different backgrounds, ages, and nationalities. The thrill of a winning play, the ache of anticipation before a game begins, and the atmosphere of friendly competition are elements sports followers around the globe hold in common. Find out what makes sports popular and how the sports culture varies among countries.

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                                                                                                          How Live Streaming Has Changed Sports

                                                                                                          Technology is a catalyst for change. The Internet and social media have forced people, businesses, and brands to completely revamp how they connect, and little has changed as much as sports.

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                                                                                                            How Brands Are Preparing for Football Season

                                                                                                            Football’s economic reach goes further, however. Marketers from every industry use the public’s obsession with the sport to their advantage. With football season approaching, find out how brands have prepared to make the most of the season.

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                                                                                                              5 New Ways to Interact with Sports Teams with Technology

                                                                                                              For many sports fans, being a part of the team is a way of life. They know the players on the team, their stats, and their injuries. They may take part in a fantasy league or regular game night at their local watering hole. Whatever the case, being a fan is part of the way they live their lives, and now technology is helping all the “number one fans” interact with their favorite teams in ways they never could before.

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                                                                                                                4 Top Sports Managers Today

                                                                                                                Forbes lists Scott Boras as the number one sports agent for 2014. He is one of the most popular agents in the MLB and has been for over 20 years. Boras has played point on almost $2 billion in current player contracts, earning some $100 million for his efforts. An attorney by training, he is a skilled negotiator.

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                                                                                                                  6 Things You Didn’t Know About Sports Management

                                                                                                                  Sports management is mostly a behind-the-scenes gig, but it has a big impact on athletes and fans. Here are some little-known facts about sports management.

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                                                                                                                    All About Sports Management Agents

                                                                                                                    One of the most important behind-the-scenes jobs in sports is the sports management agent, also known as the sports manager, who manages athletes and helps them make career decisions.

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                                                                                                                      Merchandising and Sports Management: Working Together

                                                                                                                      Merchandising is a multibillion-dollar industry in the sports world and brings in plenty of money for teams through the sale of hats, shirts, jerseys, and more

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                                                                                                                        4 Growing Trends in Sports Marketing

                                                                                                                        If you’re a student of sports management and digital marketing, here are some trends to watch in 2015

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                                                                                                                          Social Media and Sports Management

                                                                                                                          In 2007, when Twitter was about a year old, the Sacramento Kings became the first U.S. sports team to sign up; by 2009, nearly 75 percent of all the major sports teams (football, basketball, baseball, and hockey) had Twitter accounts. Today, the average football team drives over 140,000 daily discussions during its season, making it the sports […]

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                                                                                                                            4 Facets of Sports Management

                                                                                                                            Sports managers are in charge of their client’s schedule and the basic organization. Entire sports organizations and individual athletes will hire sports managers to make sure everything runs smoothly off the field. As a result, a sports manager must wear many hats and take care of a lot of responsibilities. Work Conditions Image via Flickr by Jonathan Rolande […]

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                                                                                                                              The Ins and Outs of a Sponsorship Deal

                                                                                                                              There’s a lot that goes into a sponsorship deal. Learn more about the types of sponsorships available, the major players involved, and how to get a sponsorship deal.

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                                                                                                                                3 Examples of PR Done Wrong in Sports

                                                                                                                                Athletes are potential gold mines for public relations professionals. Take a look at these three examples of PR gone wrong.

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                                                                                                                                  Sports Technologies 101

                                                                                                                                  Sports are advancing with the times and incorporating new technology to collect player data, help with training, and make the game safer for all players.

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                                                                                                                                    Sports Marketing and March Madness

                                                                                                                                    In 2015, Americans created nearly 12 million March Madness brackets and this year’s championship game had the highest viewership in 22 years, with 28.3 million viewers.

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                                                                                                                                      4 Things to Know About Sports Sponsorship

                                                                                                                                      With your Master of Science in Sports Management, you may decide to pursue a career in sports sponsorship. However, it’s important to understand that the industry is starkly different than it was just ten years ago, and it will only continue to evolve. Audiences have more outlets than ever to connect with their favorite brands […]

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                                                                                                                                        4 Tenets of Sports Marketing

                                                                                                                                        The sports industry is continually growing, meaning the industry requires marketing campaigns large enough to sustain it. Unlike general marketing, sports marketing entails a lot more than convincing a consumer that one product is better than another. If your future lies in the sport management industry, you’ll need to know what sports marketing is and what an […]

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                                                                                                                                          3 Sports Leaders Who Paved the Way

                                                                                                                                          From the court to the field to the rink, there are amazing leaders in every sport. But what makes these leaders successful? Sports managers today have a lot to learn from these successful sports icons, especially since leadership is crucial in this career path. We took a closer look at some of the top sports […]

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                                                                                                                                            What You Need to Know About Building a Sports Brand

                                                                                                                                            It’s been estimated that the American sports industry is worth a staggering $422 billion, with the four big leagues (the NFL, NBA, MLB, and NHL) generating an average of $23 billion in revenue each year.

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                                                                                                                                              3 Times Public Relations Saved Sports

                                                                                                                                              After earning a Masters of Science in Sport Management, you may decide that you’re interested in pursuing a career as a public relations specialist for a sports team or individual player.

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                                                                                                                                                6 Reasons Facility Planning Is More Complicated Than You Thought

                                                                                                                                                There’s a lot to learn post-graduation for those interested in receiving a Master of Science and Sport Management degree and entering this career path.

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                                                                                                                                                  5 Career Paths for the Master of Sports Management

                                                                                                                                                  If you’ve always dreamed of working in the sports industry, a Master of Science in Sport Management (MSSM) is a great way to get your foot in the door. With an MSSM degree, you will be qualified to pursue many different career paths depending on your field of interest. Like any industry, countless areas could use […]

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                                                                                                                                                    3 Facts About Sports Licensing and Merchandising

                                                                                                                                                    Thanks to sports licensing and merchandising, it’s easy to stop by a store or go online to get a shirt for just about any sports team.

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                                                                                                                                                      Finding the Best Sports Management School

                                                                                                                                                      If you are seeking to break into the sports management industry, a sports management degree is the first stepping stone. Because competition for jobs in this field is fierce, finding a position will most likely require excellent credentials, networking with the right people, and perhaps a bit of luck. There are incredible career opportunities available […]

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                                                                                                                                                        Press Release

                                                                                                                                                        Press release announcing the online M.S. in Sport Management program.

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