Master of Science in Sport Management Online


AU MSSM Webinar


Webinar Transcript:

Speaker 1: Hi everyone and thank you all for joining and welcome to the MS in Sport Management Online Information Session. Just as a heads up, this session will be recorded and sent to you with the slides. Also, please turn your speakers up to hear the audio. All right, so, now, I would like to introduce our presenters. The first is Gregory Letters. He is the Associate Professor and Program Director of the Undergraduate and Graduate Sport Management Programs at Adelphi University. Greg earned his PhD in Administration and Teaching with a concentration in Sport Administration from the University of Southern Mississippi. He also spent time in sporting goods retail management in jumbo sports, 3 years of marketing and management experience, as well as minority ownership of an independent growing company and roughly 5 years of teaching and coaching experience in the Philadelphia School District, Montgomery County School District and Saint Olios Academy in Brainmart, Pennsylvania. And now I’ll introduce you to John Satoras. He is our enrollment advisor here at Adelphi for the Online Session in Sports Management. He has been an enrollment advisor for over 2 and a half years now. He has prior experience of a customer service manager and loves to play soccer as he’s played all his life. I just want to mention a few accreditations and rankings. I’ll point out 2 of them that we think are really important. You see the first 1, Adelphi University is accredited by the Middle States Commission on Higher Education and third is the printing review ranks Adelphi University as the best college in the Northeast. So, great accreditations and rankings are for the school. Just a quick agenda on what we’ll be talking about today. I’ll introduce you to Brad Coogle over what is sports management? The careers in the sport management field and then Greg will talk a little bit about the overview of the MS in Sport Management Program, why you should choose the MS in Sport Management Online Program, a little overview on the program and the faculty information and then we’ll go over the application process with John and speak about the admission requirements. And then we’ll end on the important dates and deadlines for you to know, as well as Q&A which is probably the best part. All right, I will now pass it over to Greg to talk about what is sport management?

Speaker 2: Good afternoon to those on the East Coast. Good morning to those out west and thank you very much for your introduction, Addison. First, I’d just like to talk a little bit about the basics of sport management. We look at sport management as a wide open field that can provide career opportunities for individuals looking to work in many environments. Specifically, we focus on professional sports, collegiate athletic administration, sport marketing firms, as well as a lot dealing with sport media. The uniqueness of sport management is that it does provide various opportunities for individuals that are more outgoing to look to reach out to the external environments to sell products on a daily basis or for those that are more structured for internal management and operations within the various sport fields. So, when we look at students coming to Adelphi University in the Sport Management Program here, we get a grasp of those individuals and what it is they look to do in the future and we try to assist them with the coursework that’s appropriate for their desired careers. As you know, Adelphi University is in the State of New York, very close to Manhattan. We’re out here on Long Island, about a 45 minute train ride into the city, so we are right in the number 1 sports market. This is 1 of the bestselling points for our program and I feel that a lot of the students that come to us understand that we can provide them with a lot of direct connections to all of the different sport environments within the New York metropolitan area. For career outlooks for our students, we’ve placed many of students in the various positions you see in front of you currently. We’ve also looked at addressing our curriculum to foresee any new potential environments that are untapped by a lot of other academic programs out there, so we are fortunate that we have a support staff on campus, as well as our adjuncts that are out in the field working in various positions and I’ll introduce some of those a little bit later. But I do want to stress that as I mentioned, the career opportunities for individuals are various and our success rate of placing them in the various positions has had a long standing focus, as well as career success, in athletic directing with several recent graduates over the last 5 to 6 years coming out of after the signs in sport management working in high level associate athletic director positions in various institutions on Long Island and as well as in several states surrounding the New York area. A new direction we’re looking to go as well is more of collegiate athletic administration in various positions and with the growth of recreation and intermural sports programs on a lot of the university campuses throughout the United States, we see that a lot of our courses that we’ve developed prepare students to work in those environments as well that are directly connecting either faculty, staff and students to all the opportunities on campus with the fitness facilities, as well as those co-ed recreational programs that they develop and promote to all students and faculty. Other positions that’s unique to sport management as well after years of researching a lot of the degree programs out in the field, we found that a lot of programs don’t necessarily directly address events in facility management and 1 of the more focused programs that we try and concentrate on is facility and event management since most professional sports including athletic programs require individuals with expertise there. So, we like to look at our programs specific to the sport industry, but we find that a lot of our graduate students once they leave and find careers in event management it’s not necessarily specifically in the sport industry. Other fields that are growing and we’ve had a lot of interest from students, as well as placement of our graduates is more into the not necessarily design of equipment and apparel, but more along the lines of marketing brand management, as well as again, retail operations and licensing and merchandising with collegiate athletics and professional sports. Lastly, is 1 of our specific tracks that we have are going to be offering on the online program is more of the marketing and promotions. We feel that across all areas of the sport industry, the marketing and promotion of specific products, teams, leagues, as well as fitness facilities, is 1 of the major demands in the field to set aside the specific organization that you work for, as well as, again, hopefully generate more interest in those programs or facility usage. The MS in Sport Management––some of the research shows that over the last 10 years, the typical high school has several million athletes participating in sports. Once you get to the collegiate level, the millions of participants in high school sports are reduced to several hundred thousand. Once you leave college, those college athletes we see that professional sports as limited to roughly 4,000 to 5,000 participants. This incredible reduction of participation as an athlete should not be a barrier for you to pursue your interest in sport. Today, currently, working in professional sport management is hundreds of thousands of individuals across professional sports, collegiate athletics, as well as local recreation programs and sport marketing agencies, as well as the sport media industry. So, as you can see, people that are passionate about sports, sports participation don’t have to stop once their collegiate careers are over. We see it as a passion that they can still fulfill, but from another perspective of working within the sport management industry. As you might have read, in the past, looking at––into our program here at Adelphi University, from the last 10 years I’ve been here, myself and the other full time faculty member had accepted what the career opportunities are that are growing in the field, as well as what are the students interests. Though over these 10 years, we have structured our curriculum to provide more of specialization in 2 major areas. Sport marketing as well as the collegiate athletic administration track. Both of these programs are obviously built upon the initial course foundations of the sport management industry, as well as core courses that are designed to enhance skills and competencies for most opportunities in the sport management industry. Every student that would enroll in our online program will obviously start out with making those foundation courses, as well as the core courses before entering their specialization which is obviously built to develop the more thorough and in-depth area of study to enhance their individual expertise for their desired career. But as I stressed previously, we firmly believe that a graduate from either specialization is given those skills and competencies to succeed in several sport management industries areas, but also some of the more business marketing and management areas outside of the sport management area. Why choose a career in sport management? I believe that our online program has been developed to target those specialization areas. We feel that obviously a more flexible program that is 100% online, enables our professionals out in the field that are working full time, have other commitments, looking to potentially switch careers and re-focus a marketing or management career outside of sport into a sport industry through a streamlined 24 month program that’s highly accessible to most students and as well as a more personal degree that we feel that with our adjuncts that are currently working in the field, as well as the full time faculty here on Adelphi, will continue to grow as a family with all of our students, whether they’re on ground Master student or the online Master student.

Speaker 1: Gregory, are you still there?

Speaker 2: Yeah, but I’ve covered most of this material. I’m looking for the faculty.

Speaker 1: There you are, Greg.

Speaker 2: Thank you. I’m sorry. I had a couple of slides in front of me and I thought I was moving to this 1 first.

Speaker 1: No problem at all. Let’s go into faculty. That’s great.

Speaker 2: Sure. Well, as a graduate from Adelphi University, with an MS in Sport Management, as I mentioned earlier, the more specialized degree enables you to enhance your expertise and learning from individuals that have had long term successful careers, some of our adjuncts have been with us 15, 16, 17 years. Several of our adjuncts that are listed have been working professionally in the field for close to 30 years and obviously with their expertise being shared with you, you can see that you have the access to individuals that are doing it in the field, but also assist our students with the networking opportunities to meet individuals in their career areas, along with myself and Professor Dan Vidard has been here 16 years. He has his own professional sport business here. He’s worked previously with the New York Highlanders and the New York Rangers. Several of our students who graduated within the last 8 to 10 years, Inez Ramirez Heightner, as well as Christopher Tawkin and John Garrett have been working in their areas of interest in their professional careers for roughly 10 to 12 years, came back to get their Master’s Degree and as you can see, have had some successful careers already looking to again enhance our Adelphi University program by coming back and sharing their expertise with our students, as well as hopefully helping steer them in the direction of more networking opportunities.

Speaker 1: That’s great. Thank you so much, Greg. I really appreciate that, some wonderful information. We’re going to pass it over to John to get started and talk a little bit about admissions and requirements. John––

Speaker 3: Thank you and hello everyone. My name is John Satora. Thank you, Doctor Letter for providing some great information about the Masters of Sciences Sports Management Program. We’re going to take a few minutes to speak about the admissions requirements for the program. Now, first you will need to start your application by accessing our online application. As your enrollment advisor, I can send you the link to the application if you don’t already have it. Now, as for the application requirements, students will provide an official transcript of their undergraduate degree, a completed essay of 500 words or less. Now, this essay is a personal statement where you can discuss the major objectives of your desire to pursue the online sports management graduate program. Then this essay, be sure to include your professional development gold star description of your career goals over the next 5 years, the primary reason of interest and a relevant experience and achievements, such as certifications and licensing. You will also need 2 letters of recommendation and an updated resume as well to complete your application requirements, but finally there is a $50 application fee for all applicants. Now, some helpful tips to make the process a little bit smoother for you. Now, when you start the online application, you will start out by creating an online profile. You can save your progress as you finish each section and submit it when you have completed everything. Start writing your essay and upload it to the application when you are complete. The essay topic I just mentioned will also be in the application link. Request a copy of your official transcripts to be mailed out to the Adelphi University Office of Graduate Admission. Then also think about where you would like to, you know, write a letter of recommendation for you and how long, you know, how you will fund your program as well. Finally, if you choose to seek Federal assistance for your funding of your education, I recommend you get the process started simultaneously. Now, if you have any specific questions, for any contacting, my information will be provided in the last line.

Speaker 1: Great. Thank you so much, John. I appreciate that. And just a quick update on the important dates and deadlines, application deadline is January 5th and then classrooms do start January 26th. This is just kind of a heads up for special dates and deadlines for you to remember. I want to thank Greg and John for their great information. It’s super helpful. We will end now with questions and answers. As John mentioned, all contact information is on this page, so feel free to write this down if you want if there’s any questions you want to ask individuals after the information session. But we will start with questions and answers, so if you do have a question, please enter into the right hand side of the chat box. We do have our first question for Greg actually and that is, who is an ideal candidate for the MS SM Program?

Speaker 2: Well, that’s a great question. I was eluding to it previously and with the various careers in sport management, we’re typically looking for obviously individuals with backgrounds, across a lot of areas, communications, public relations, management, marketing, maybe an undergrad in sport management. But we do find that some of our students come elsewhere because maybe when they started their undergraduate program, they didn’t necessarily fully understand what they wanted to do and then they found that, you know, they are that individual that was passionate about sports as an adolescent, but once their performance or their playing career ended, they didn’t see it as an opportunity. But a majority of our candidates that we look for obviously we would hope that they show initiative. They’re willing to, you know, communicate with individuals and they’re comfortable being able to take initiative, as well as take on leadership roles. So, when we look at ideal candidates, again, it’s somebody who is looking to enhance their career, as well as maybe start a new career because they’re just not necessarily happy with what they’re doing currently.

Speaker 1: That’s perfect. Thank you so much, Greg. We have a question for John. How long is the program?

Speaker 3: That’s a great question. So, this is going to be a 2 year program. It’s structured just like the ground campus, so you’ll have to bring some info. Our next start date is going to be for the spring of 2015 session, so it’ll be 3 semesters a year, which there will be 6 for the 2 years.

Speaker 1: Great. Thank you so much, John. I appreciate that. Now, how is the structure of the program?

Speaker 3: Okay. So, in the semesters there will be 16 week session semesters. Now, the difference between the ground and the online campus, online is that for the 16 weeks, the first class you’re going to be taking, you’re going to take it for 8 weeks. So, the first class is 8 weeks and then once that’s done, you’re going to take another class for the last 8 weeks. So, you’re taking 2 classes a semester, but you’re technically taking 1 class at a time.

Speaker 1: Great. That’s great. Thank you so much, John. Greg, the next question is for you. Are there any chances of getting some of the foundation classes due to life experience?

Speaker 2: Great question and that would be a situational basis. When we look at the design of the curriculum and the cohort structure, it makes it a little bit more difficult for us who allow students to start at different times because we feel that if they begin the program with their cohort, these are their teammates. These are the people that, you know, again, as a faculty member for 15 years and as a teacher prior to going back to grad school, there’s opportunities for us to learn from all those that are involved in the experience. So, to answer the question, there is potential. But I feel––I firmly believe that the students as they answer as a cohort, will benefit from each course as well as developing their relationships with their classmates and going through the entire program to again fully enhance their area of expertise and hopefully again help us learn together. So, as I said, it’s very difficult. We would have to deal with the situation by situation basis.

Speaker 1: Perfect. Thank you so much, Greg. The next question is for John. Do I have to choose a specialization right away?

Speaker 3: Okay. Now, like Doctor Letter mentioned in the beginning in terms of the instruction of the program, once you feature foundation classes, each foundation classes are meant for pretty much both of the specialization, so the program actually gives you the opportunity to apply as undecided and complete your foundation courses and your core courses as well to get a understanding of, you know, what route you’re looking to pursue in terms of the specializations that we offer. It gives the students the opportunity to find their niche in the program and it kind of just gives them the flexibility as well to kind of get an understanding of going through the specialization before they commit themselves to 1. And before they start their specialization courses, students won’t have to choose 1, but given the fact that you’re going to be taking a year worth of classes, gives you the opportunity to kind of find your niche and move forward from there.

Speaker 1: Great. Thank you so much, John. Our next question is for Greg. Greg, because the program is online, will I have the same exposure to the professors as I would if I was at the ground campus?

Speaker 2: Oh yes. Yeah. That is 1 of the things that’s tremendous with, you know, online education today. Within the technologies that we have available, you have regular access to your faculty members via email as well as weekly office hours that are virtual office hours. If students aren’t necessarily comfortable with their virtual office hours, they have access to the individuals, you know, through office phones. But as I mentioned earlier, we see our students coming on board as part of our family. We feel that our brand Adelphi University Sport Management is part of the faculty, as well as the previous students and the current students that are involved, so we hope that, you know, all faculty see it that way and I firmly believe that from the experiences I’ve had with all the faculty working on their means for the last 10 years, that they firmly believe that the students are our program and they see them as again, a future resource for them even after they’re done with the program. So, not just during the pursuit of the Master’s Degree, it’s also after they graduate with the program that we continue our relationship with our students.

Speaker 1: That’s great. Thank you so much, Greg.

Speaker 2: You’re welcome.

Speaker 1: We have 1 more question for John and that question is how does the online work, and am I going to have time to complete all my work?

Speaker 3: Great question. Now, in terms of the online structure, students are given access to a student portal which Doctor Letter was mentioning some of the technology and tools that we have incorporated in that so the students can actually get in touch with him for answers or everything like that. In terms of the time in completing the work, it’s created in a way for a working professional, so in terms of the flexibility that allows you, you know, allows you to grow and work and pursue an employment in the 2 years who the students are coming into the program are not sure because they’re looking for employment opportunities and this is something that you’re not going to be able to, you know, pursue what either or, you know, you’re able to work full time and be able to manage your, you know, working and your classes and everything like that because of the flexibility that it creates for you.

Speaker 1: Great. That’s perfect. Thank you, John. We have 1 more question and that’s for Greg. Greg, in terms of the professional sports industry, what are the chances of actually making it to a professional level?

Speaker 2: That’s a great question and I was just talking with several of the faculty the other day that, you know, there’s such a thing called 10,000 hours. We firmly believe that the program that we provide to you is, there’s only 1 component to again, enhancing your career success. We firmly believe that the content we deliver is current, it’s thorough and we firmly believe that as a member of our program, there’s other things that our students should be doing to enhance their potential for career success and I’ve mentioned previously that, you know, all of our faculty here besides myself and Professor Vidard, are out in the field working daily and have various contacts that help facilitate the placement of our students for career success. The potential is definitely there. It’s what our students do with what we give them and what they do with their own time that’s going to put them above other candidates into the field. So, I think there’s a strong possibility that the type of student that would be taking an online degree is already a professional in the field and views this as an extremely important step to furthering their career, as well as crossing over into new careers. So, I think it’s a very strong possibility that these students that graduate with sport management, online Master’s Degree will succeed in the sport industry of their choice.

Speaker 1: Great. Thank you so much, Greg. That’s a wonderful answer.

Speaker 2: You’re welcome.

Speaker 1: And a perfect answer to end on. I just want to remind everyone again, here is all the contact information right here on the page for you. Any questions for Greg, academic or curriculum, please reach out to him, as well as John for requirement or admissions questions. We are here for you for your questions. We will follow-up with the recording for you as well and then at the end of this, it will end on the website for Sport Management. So, again, thank you John and Greg. We really appreciate your time and thank you all for joining us today. Have a great day.

Speaker 2: Thank you, Addison.

Speaker 1: Thank you.

Speaker 3: Bye, bye.