GET IN THE GAME.
For many, a leadership position in sports is what dreams are made of. The Adelphi online Master of Science in Sport Management is designed to help make those dreams a reality for confident, hard-working, ambitious individuals with a passion for sports. With this dynamic degree, you’ll explore the professional world of sports and the complex concepts that define it in:
- Mass media
- Public relations
- Emergent technologies
Adelphi University has placed sport management alumni with virtually every major professional team in the New York metropolitan area, as well as several colleges, universities and other sports entities. Our faculty draws on a wealth of high-level industry experience to deliver an engaging curriculum that serves as your playbook for success.
The Adelphi online Sport Management degree helps you develop the professional skills and personal leadership strategies you need to thrive in the sports industry. Join us, and cultivate the network to help you make it happen with a sport management degree that is:
WHY CHOOSE THE ADELPHI MASTER OF SCIENCE IN SPORT MANAGEMENT?
Adelphi University is one of the rare Tier One institutions to offer an advanced online sport management degree with a choice of specializations.
The Sport Marketing specialization invites you to explore marketing strategies and product branding in the sport industry. You’ll study topics like merchandising, promotional campaigning and corporate sponsorships to develop in-depth expertise where the worlds of sport and marketing intersect.
The Collegiate Athletic Administration specialization can provide aspiring coaches, trainers and administrators with advanced knowledge of how athletic departments work. A special emphasis is placed on sport law and compliance, facility and event management and media relations to provide a more well-rounded educational experience.
The online Master of Science in Sport Management degree presents an invaluable chance for you to work with students from across the world who share your enthusiasm for sports. Your peers provide a diverse range of perspectives and can be a powerful industry resource as your career evolves.
Adelphi faculty and alumni can also be valuable assets for you as you pursue your professional goals. Our relationships in sports can translate into extraordinary professional opportunities, as evidenced by the number of sport management alumni we have placed throughout the industry.
The best sport management degrees go beyond strategy and theory to provide firsthand knowledge of the industry from professionals who have been there before. The Adelphi online sport management degree gives you the opportunity to learn from specialists with extensive experience in a variety of areas.
Get an insider’s view of the business of sports from a faculty that includes the director of retail operations for the New York Islanders, an associate athletic director at a New York area college and the director of communications for the Major League Baseball Players Association.
WHAT CAN I DO WITH A DEGREE IN SPORT MANAGEMENT?
A sport management degree can propel you toward a number of careers in the exciting world of sports. Adelphi’s online sport management degree is designed to prepare you for leadership roles in different areas, including:
There are many career opportunities in the world of intercollegiate sport. Most of these opportunities will be in one of three interconnected professional settings: university and college campuses; national governing bodies, such as the NCAA, NAIA and NJCAA; and conference offices, such as the Big Ten, Big 12 and Southeastern Conference. The jobs range from entry-level office workers to higher-level conference commissioners and athletic directors. Existing experience in intercollegiate sport can have a major influence on your entry point and advancement opportunities.
If you want to work directly with teams and sport organizations, there are typically more opportunities in sport at the intercollegiate level. There are simply more colleges and universities than professional organizations. That means there is greater competition with such organizations as the National Basketball Association (NBA), Major League Baseball (MLB), the National Football League (NFL) and the National Hockey League (NHL). Additional opportunities exist in the minor leagues, which gives more people the chance to enter the field of sport management. Intercollegiate sport can also serve as a starting point for those who want to progress into professional sport.
Sport marketing is a relatively new field that offers diverse entry-level opportunities with excellent potential for management and career advancement. It is a broad field dedicated to more than just the business of promoting and selling products and services to consumers. It includes elements of market research, advertising, assessment, pricing, scheduling and distribution. Sport marketing professionals might be marketing a team, sports merchandise or equipment; studying an audience; or developing a variety of other products or services.
People around the world are passionate about sports, which means that when they’re not watching or participating in them, they want to know more about them. Articles and features pertaining to sport are just as likely to be found on the front page of the newspaper or leading a news broadcast as they are in a dedicated sports section. Sport reporting or broadcast journalism in the area of sport is one of the fastest-growing sectors in the broadcasting field.
As one of the fastest growing sectors in the field of sport, community-based sport usually focuses on physical participation, exercise, event organization and coaching of recreational activities in the community. Many communities have organizations that encourage participation for individuals of all ages.
The athletic and fitness club business is a large and growing industry that can be broken down into three major segments. First, there are over 6,000 old-line, member-owned country clubs, urban athletic clubs, yacht clubs and tennis clubs in the United States. Secondly, there are between 8,000 and 10,000 owner-operated, for-profit health and fitness clubs. Finally, there are over 5,000 organizations, such as the YMCA, YWCA, JCC and community centers, which are considered “quasi-clubs”.
Alumni in Sport Management
Whether you’re looking to break into the sports industry or you’re employed in sports and looking to propel your career forward, the Adelphi Master of Science in Sport Management degree can be your springboard to an exciting career. Here are just a handful of the prominent sports professionals that earned their Master of Science in Sport Management from Adelphi University:
former president, NFL Players Association
Frann Vettor Gray
senior vice president at CurtCo Media
guest relations ambassador, New York Yankees
director of community relations, New York Islanders
ticketing coordinator for Madison Square Garden and The Barclays Center, American Express
emerging technology, ESPN
The online Master of Science in Sport Management offered through the Ruth S. Ammon School of Education and is comprised of two foundation courses, four core courses, five specialization courses and a capstone for a total of 36 credits. The capstone course is provided in lieu of a residency to offer you the most flexibility. The program is designed so you can complete it in six semesters over the span of two years. You have the option to choose a specialization in Sport Marketing or Collegiate Athletic Administration.
Foundation Courses Credits
|Introduction to Sport Management||3 Credits|
This course is an introduction for students interested in the administration of sports and athletics. We will cover specific student interests and explore the business of sport at all levels. One of the main objectives is to encourage and guide students down the right path to obtain work in the exciting world of sports.
|Research in Sport Management||3 Credits|
This course challenges students to question relevant topics of discourse in sport management. Students develop further understanding of research process; specifically how to frame questions, search for existing answers, and interpret qualitative and quantitative research. Several topics examined include leadership development, management practices, marketing research, strategic development and organizational performance. Practitioners in the sport industry are confronted with an array of opportunities and/or problems that need to be addressed, and this course will better prepare them for real-world sport management issues and how to find research to assist in addressing issues.
Core Courses Credits
|Technology in Sport Management||3 Credits|
Students explore and develop competence in utilizing technology and applications demanded in sport management careers. The course design also aims to assist students to discover how the utilization of numerous information technologies within the sport industry is transforming the way managers conduct administration and marketing of sport business operations.
|Sport Management Personnel & Program Evaluation||3 Credits|
Students gain an in-depth understanding of the structure and management of sport organizations. Establishing performance goals for employees and methods utilized to evaluate employee performance are a primary focus of the course. Another fundamental emphasis within the course will be aimed toward measuring individual, unit & organizational effectiveness and efficiency.
|Sport Marketing||3 Credits|
Students will examine sport products and marketing strategies in contemporary sport industry. They will analyze marketing strategies to understand how sport marketing practitioners effectively advance and increase visibility of various sport products and market other products through sport. This course is designed to introduce students to fundamental marketing and promotion concepts and to explore their use in the sports industry.
|Contemporary Issues in Sport Management Environments||3 Credits|
The purpose of this course is to examine current issues that are of concern to sport administrators. The student will gain a basic understanding of these issues and develop appropriate strategies for effectively dealing with these issues/problems. This course will concentrate on areas of concern in interscholastic, intercollegiate, and professional athletics.
Specialization Courses – Collegiate Athletic Administration Credits
|Intramural and Recreational Management||3 Credits|
Students will study all aspects of collegiate intramural and recreation supervision with an emphasis on the various delivery systems as well as management issues. The learning experiences in this course provide opportunities for developing practical skills for effective organization and administration of contemporary intramural and recreational programs.
|Sport Facility and Event Management||3 Credits|
This course provides an overview of the issues associated with event and facility management within the sport industry. Student will learn the principles and practices of planning, funding, and managing sport events and facilities.
|Sport Communication and Media Relations||3 Credits|
Effective media relations are critical for any organization, as most people make judgments about these organizations based on what they see, hear and read. This is especially true in both collegiate and professional sports where being able to send a clear, positive message about the team and its athletes crucial. This course is designed to provide a working knowledge of media relations through an examination of the social issues raised by the media, including domestic violence, women, and minorities as well as the construction and deconstruction of myths and legends. We will also examine how media relations fit into the overall business process of promotion and marketing. The course will give students the opportunity to research, analyze and create assignments based on current trends.
|Sport Law and Athletic Compliance||3 Credits|
In this course, the student will gain an appreciation for the legal and business matters that pertain to sport, compliance, and related areas. Students will acquire working awareness and understanding of the legal and business responsibilities of coaches, sports managers, and fitness practitioners, along with an understanding of the legal terms, concepts, and issues that influence the management of programs. Students will also develop an appreciation for business elements of sport, which encroach upon the law.
|Athletic Administration||3 Credits|
The purpose of this course is to examine current issues, topics, and changes that challenge athletic administrators. This course will concentrate on areas of concern in interscholastic, intercollegiate, and professional athletics. The student will gain an understanding into the administrative perspective that all levels face, and techniques used to take on all area’s including but not limited to budgeting, management, and organizational management.
Specialization Courses – Sport Marketing Credits
|Sport Promotion and Sales Management||3 Credits|
Students are introduced to the concepts, techniques, research, and tactics within promotion, advertising, and sales management relevant to the sports industry. The course will also inform students how to develop and utilize evaluation tools for the purpose of measuring the effectiveness of advertising, incentive programs, and promotion campaigns.
|Public Relations in Sport Management||3 Credits|
Effective public relations are critical for any organization, as most people make value judgments about these organizations based on what they see, hear and read. In sports, where antisocial behavior seems to be tolerated more than in other walks of life, being able to counter those impressions with a clear, positive message about a team and its athletes is crucial. This course is designed to provide a working knowledge of public relations through an examination of the requisite techniques and writing skills, as well as touching on how public relations fits into the overall business processes of promotion and marketing. The course will examine case studies of how organizations successfully put these techniques into effect, and will give students the opportunity to research, analyze, and create assignments based on current trends.
|Sport Licensing and Merchandising||3 Credits|
This course will provide an overview of the role of sport licensing and merchandising in collegiate and professional sports, as well as the branch and merchandise segments of business organizations. Merchandising is the planning, developing, and presenting of product lines for identified target markets with regard to pricing, assorting, styling, and timing. This course will expand upon the introductory of sport licensing and merchandising and related activities through topics such as licensing and strategy development, compliance and legal issues, planning and controlling merchandise, forecasting and product development, pricing strategies, technology, and supply chain management.
|Sport Alliances and Sponsorship||3 Credits|
In this course, students will focus on ways to achieve corporate marketing objectives by incorporating sponsorships and sales promotion activities into an integrated communications plan. Promotional mix strategies to cost-effectively leverage sponsorships will also be discussed.
|Analysis of Sport Branding Strategies||3 Credits|
Students develop an understanding of the importance of brand equity as well as how to build, measure and manage brand equity within sport management. Topics will include understanding brands from the customer’s perspective, building, measuring and leveraging brand equity, managing brand portfolios, and long-term sport brand management.
|Sport Management Capstone||3 Credits|
This Capstone course provides the student with an opportunity to synthesize all previous coursework’s theoretical and conceptual frameworks, and to begin a career as an evidence-based professional by completing one of three options: (1) Internship within the Sports Management industry, (2) Research Paper focusing on a specific aspect of Sports Management, or (3) Successful completion of one additional course at Adelphi University related to the field of Sports Management. Additionally, this Capstone course provides the opportunity for an academic analysis and discourse of a Sports Management project between the student and academic advisor. This discourse develops the student as a sport management professional and more informed practitioner.
Total credit hours: 36