Nike is one of the most recognizable brands in the world. Across the globe, young and old alike wear merchandise from this iconic company. The question thus arises, how much exactly is the Nike brand worth? As someone who is thinking about earning a sport management online degree, the answer to that question might be […]
What is the Q-Collar, how does it work, and could it be the solution that football teams have been waiting for?
By engendering fan loyalty and adopting effective marketing processes, many MLB teams have amassed significant wealth.
Experience and education in communications could help you pursue a fulfilling sport management career.
With the proper understanding of the complex nature of the role, a career in college athletics administration is open to those with the interest, drive, necessary skill set and educational background.
Understanding the way professional gaming has evolved in the past year can help you envision just how this world will change in the coming years.
Sport management is a growing field of employment full of excellent career opportunities. Those who are willing to network and vigorously search for will be more successful than those who are less motivated. Yet networking is not as simple as attending the nearest career fair. Networking in the field of sport management is an art […]
Originally founded in 1948, Dick’s Sporting Goods has been an industry giant in both the sporting goods and the retail industries for most of its existence. What started as a small operation in Binghamton, New York has now ballooned to 610 stores across the United States and a coveted spot on the Fortune 500 list. […]
The impact of millennials on sport management and marketing has been multi-faceted. A paradigm shift started several years ago, when marketers realized a need to change their tactics to attract a loyal base of millennial fans that are generally tech-savvy, digitally active, informed and entrepreneurial. Now those same traits that required tailored marketing techniques in […]
The Olympics is one of the most-watched, most-recognizable sporting events in the world. Its enduring popularity is owed as much to the worldwide, decades-old popularity of the event as to the skill of the Madison Avenue advertising and marketing teams and the television networks that help make the Olympics a success. That’s why anyone interested […]
Social media platforms are the digital homes to celebrities, everyday people, sports players, and everybody in between. While some athletes use social media to promote their team or personal brand, others, with the help of their sport marketing team, use the platforms to promote good. From advocating for different charities, to catering to fans throughout the […]
There was once a time when it was believed by most people that athletes did not need public relations. Athletes should let their actions on the field, the court, the ice, or wherever speak for them. That was before everything a person did was filmed by a smart phone and put on the internet. People […]
People have been golfing for more than 600 years. Golf used to be a sport that was played with leather bags stuffed with feathers, or a wooden ball carved to be round. These rudimentary balls were then struck with a wooden stick with some sort of club carved into the end. It is hard to imagine […]
It’s difficult to make changes in the sports industry, but there are a number of startups that are shaking up the industry for 2016. With new businesses creating valuable resources for players, fans and investors, the opportunities for business growth are endless. There are a number of strong startups that are bringing excitement to the […]
Sports leagues and professional athletes make billions of dollars each year. People enjoy watching some of the most physically fit people in the world compete against each other with titles and glory on the line. But in addition to competition, another thing that increases the popularity of sports is the access fans have to their […]
Have you ever wondered how the Dallas Cowboys became America’s team? Have you ever seen an athlete (or someone else famous) who has had a fall from grace, then rebuilt the public perceptions of their career? Do you wonder how Nike became the biggest athletic shoe brand in the United States and even the world? […]
Marketing for the NBA has always focused on product branding by superstar athletes. Some of the most impactful campaigns were first run years ago but still remain in the hearts and minds of fans. Here are some of the most memorable NBA marketing campaigns that made waves over the last ten to fifteen years. Leap […]
An Olympic medal is held in high regard throughout the world. However, many do not fully understand the ripple effect that comes after a medal win and how it affects a country once the Olympics are over. Considering the U.S. won 121 medals in Rio, 46 of which were gold, there has been an undeniable […]
Every few years a new expansion team will form around the country. Occasionally, a sports team will move to another city, sometimes in a new state entirely. While there are a whole host of reasons why this happens, the answer usually comes down to money. Expansion teams are formed in cities that will provide economic […]
Many young people dream of the opportunity to manage a sports team. However, many confuse sport management and event management with one another since both occupations seem as if they exist the same vein. With both occupations having stark differences, it’s important to understand the differences between the two. What Event Management Entails Event management is the management and creation […]
A sport management degree holder may be qualified for a variety of careers, including coaching, working in public relations, becoming a sports agent and more. Read on for details on just a few job options for recent graduates. Coaching If you want to help others maximize their potential, then a career as a coach may […]
If you’re interested in earning your online sport management degree, learning about the trends affecting the industry this year and beyond is of paramount importance. Currently, the sports industry is thought to be worth between $500 and $600 billion across the world, and it’s only expected to grow in the future. Cherished pastimes have now […]
The fitness and sport club industry is thriving. In fact, this industry generates over $80 billion in revenue annually. If you are interested in pursuing this career after earning your online sport management degree, read on to learn more about your options. What Kinds of Facilities Make up the Fitness Industry? There are three basic divisions […]
The Super Bowl is the largest marketing event of the year in the United States. Some people may watch for the football, but there are many more people who watch the Super Bowl for the commercials. People who have not watched football all year will tune in to this yearly event just to see the […]
If you are considering or are already pursuing your online sports management degree, you are likely aware that there are many paths you can take after graduation. One very common option is creating a career in community-based sports. In this article, we’ll focus on what you can do in community-based sports with a sport management degree. […]
The world of sport management is an exciting and diverse one, filled with as many layers of nuance as the political arena and revolving around as many public relations as the media. As you work toward your sport management online degree, it’s important to understand what makes organizations so successful in the real world. The […]
One common misconception related to working in sports is that no matter what level you work in, things will be the same. While some components may remain the same, there are some vast differences What is Similar? When you are working in intercollegiate or professional sports, there are some aspects of the job that will […]
In the 1940s, fans and fanatics depended on the morning newspaper for the bulk of their sports reporting. Breakfast was equal parts morning nutrition and scores review. Sports journalism dominated the newspaper industry. By 2004, everything changed. Thanks to one culprit, in particular, the morning newspaper is now the last place die-hards go for sports analysis. The […]
Sports sponsorships in 2016 continue to be a billion-dollar industry. The newest trend in sports sponsorships is the move to digital activations. Sponsorships and alliances are extending beyond simply including company names on the back of uniforms. Modern sports sponsorships encompass social media, mobile applications, interactive digital competitions, and online streaming. College Sponsorships: Going Digital On […]
The sports world is dominated by some of the most powerful brands in the world. In 2016, the most resonant sports brands included the Super Bowl, Roger Federer, the New York Yankees, and Nike. Learning what helps make these brands so effective can supplement and grow your knowledge as you work toward your sport management […]
Getting an online sport management degree can allow you to work in the field you love. The good news about a degree like sport management is that it can be tailored to suit your needs. The many careers a degree like this can afford you are wide ranging and most importantly, exciting. Most sports lovers have been watching games on TV since they were kids, and by getting a degree in sport management, you can become a part of the sporting world. These are just a few of the ways you can tailor your sport management degree to suit the vision of your career.
It typically begins at a very young age. We watch our parents, uncles and neighbors rooting for the home team as they laugh, yell and sometimes cry over the wins and losses. The teams our father or mother loves get ingrained in us and a love of sports is born. Add to that the joy of joining your first baseball or basketball team, and you’re well on your way to becoming a lifelong lover of sports.
When it comes to college athletics administration, no role is more important than the athletic director (AD). For those graduating with degrees in sport management, it’s one of the best top-level jobs available. If you’re straight out of the program, it’s unlikely you’ll land this top position right away, but jobs like assistant to the AD, finance manager and marketing manager can be obtained as stepping stones to a goal of becoming AD.
There is nothing like the thrill of being in a packed stadium, participating in the collective energy created by hundreds of thousands of fans as they shout encouragement, cheer in excitement, gasp in horror and rise to their feet in exultation at a last-second game-changing score.
Whether they want to serve their community better or get a leg up on their own competition, the benefits to getting a master’s in sport management can allow community sports leaders to strengthen their skills and elevate their potential. Now that it’s possible to get an online master’s degree in sport management, more and more local leaders are able to enroll in classes without quitting their jobs or moving to a new location.
General managers for professional sports teams have more spotlight on them than ever before. Though this is obviously tough for them, it does give sports fans insight into what it takes to put together a winning team. That’s essentially the big picture for any GM. They must hire a great coach, negotiate deals with sports agents to get the best possible players, and then complete somewhere between six and eight million other tasks each day. Exaggerations aside, every one of them will tell you the minutiae that make up their role in an organization can be overwhelming.
If you’re pursuing a sport management degree, chances are good that you seek a perspective on sports that goes deeper than the on-screen post-game analysis. These four bloggers offer behind-the-scenes insight and viewpoints that are sometimes controversial, often enlightening and certainly never a dull read.
Sports journalism is distinctive from regular media not only because of its relatively narrow focus, but also because of the way that this genre approaches news stories. In recent years, sportswriters have made noteworthy strides in research, reporting, and storytelling. Learn how sports journalism stands out and why it’s so important in today’s media world.
For sports teams around the nation, branding is key to establishing an identity, creating a fan base, and generating a substantial income. Without solid branding, many teams would fail to rally the support they need to succeed. Whether you’re approaching the topic as an experienced sport management professional or a newcomer to the field, pay attention to these four keys to sports branding.
The National Collegiate Athletic Association, the NCAA, earns approximately $797 million a year, including $702 million from its television rights deals. However, according to Statista.com, close to 29 million Americans preferred to attend a college sports event last year. Discover what attracts fans of all games to college sports.
When you think about women in sports, who comes to mind? If your first thought is of, say, a record-shattering tennis star, you’re not alone. But can you name a powerful female sports executive? How about a woman coaching a professional men’s team? Women are breaking ground in sports at every level, on and off the field. Here are four names you should know.
If you visit any sports bar in America, you’ll find at least a few highly engaged sports fans with their eyes trained on 50-inch television screens. However, some states and teams rise above the others for engagement and interest. Below, learn about some of the best examples of dedicated sports fans and states.
On February 7, 2016, Super Bowl 50 will unite millions of football fans around bowls of buttery popcorn and plates of spicy chicken wings as they cheer their teams to victory — or defeat. Behind the scenes, many moving parts must work together to pull off such a complex event. Learn about some of the prep that will go into producing Super Bowl 50
With their displays of athletic prowess, crowds, and high-value budgets, several sporting events attract the eyes of sports fans all over the world. Learn more about some of the world’s most popular sporting events and why they matter to sport marketers and managers.
Whether adorning fans on game day or serving as uniforms for a local Little League team, sports merchandise is everywhere. So far, in 2015, sports merchandise retail sales worldwide have amounted to more than $20 billion. According to The Baltimore Sun, as of late 2014, the top three companies in sports merchandising are Nike, Under Armour, and Adidas. What accounts for the success of these sports merchandising firms?
Today, fantasy sports make for casual water cooler conversations in offices across the country. People fuel their passion for sports by engaging in online leagues that connect them to their favorite players. Sports managers even use fantasy leagues as marketing tools to spur interest in specific athletes and teams.
Discover how fantasy sports got started and how it has grown into the Goliath industry that it is today.
Sports can unite people of different backgrounds, ages, and nationalities. The thrill of a winning play, the ache of anticipation before a game begins, and the atmosphere of friendly competition are elements sports followers around the globe hold in common. Find out what makes sports popular and how the sports culture varies among countries.
For many sports fans, being a part of the team is a way of life. They know the players on the team, their stats, and their injuries. They may take part in a fantasy league or regular game night at their local watering hole. Whatever the case, being a fan is part of the way they live their lives, and now technology is helping all the “number one fans” interact with their favorite teams in ways they never could before.
Forbes lists Scott Boras as the number one sports agent for 2014. He is one of the most popular agents in the MLB and has been for over 20 years. Boras has played point on almost $2 billion in current player contracts, earning some $100 million for his efforts. An attorney by training, he is a skilled negotiator.
Merchandising is a multibillion-dollar industry in the sports world and brings in plenty of money for teams through the sale of hats, shirts, jerseys, and more
In 2007, when Twitter was about a year old, the Sacramento Kings became the first U.S. sports team to sign up; by 2009, nearly 75 percent of all the major sports teams (football, basketball, baseball, and hockey) had Twitter accounts. Today, the average football team drives over 140,000 daily discussions during its season, making it the sports […]
Sport managers are in charge of their client’s schedule and the basic organization. Entire sports organizations and individual athletes will hire sport managers to make sure everything runs smoothly off the field. As a result, a sport manager must wear many hats and take care of a lot of responsibilities. Work Conditions Image via Flickr by Jonathan Rolande […]
With your Master of Science in Sport Management, you may decide to pursue a career in sports sponsorship. However, it’s important to understand that the industry is starkly different than it was just ten years ago, and it will only continue to evolve. Audiences have more outlets than ever to connect with their favorite brands […]
The sports industry is continually growing, meaning the industry requires marketing campaigns large enough to sustain it. Unlike general marketing, sport marketing entails a lot more than convincing a consumer that one product is better than another. If your future lies in the sport management industry, you’ll need to know what sport marketing is and what an […]
From the court to the field to the rink, there are amazing leaders in every sport. But what makes these leaders successful? Sport managers today have a lot to learn from these successful sports icons, especially since leadership is crucial in this career path. We took a closer look at some of the top sport […]
It’s been estimated that the American sports industry is worth a staggering $422 billion, with the four big leagues (the NFL, NBA, MLB, and NHL) generating an average of $23 billion in revenue each year.
There’s a lot to learn post-graduation for those interested in receiving a Master of Science and Sport Management degree and entering this career path.
If you’ve always dreamed of working in the sports industry, a Master of Science in Sport Management (MSSM) is a great way to get your foot in the door. With an MSSM degree, you will be qualified to pursue many different career paths depending on your field of interest. Like any industry, countless areas could use […]
If you are seeking to break into the sport management industry, a sport management degree is the first stepping stone. Because competition for jobs in this field is fierce, finding a position will most likely require excellent credentials, networking with the right people, and perhaps a bit of luck. There are incredible career opportunities available […]