2016's Most Powerful Sports Brands
The sports world is dominated by some of the most powerful brands in the world. In 2016, the most resonant sports brands included the Super Bowl, Roger Federer, the New York Yankees, and Nike. Learning what helps make these brands so effective can supplement and grow your knowledge as you work toward your sport management degree online.
The Super Bowl Brand was worth $630 million in 2016 and has been at the top of the list in terms of branding power for the past eight years. The Super Bowl is the biggest sports event of the year. What makes the Super Bowl special is that it is not just a football game; it is so much more than that. It is a brand in itself; it is a place for companies to advertise their products, and create commercials that themselves have become an important part of the event. There is also the halftime show that prompts millions to tune in. It has all of the components necessary to stay at the top of the list of most powerful sports brands.
This tennis player’s brand was worth $36 million in 2016; Federer has been the top-ranked athlete for two years. Roger Federer is a Swiss professional tennis player and a brand himself, with an entire logo unique to him. He has managed to keep a positive reputation and his brand connotes likability.
New York Yankees
The New York Yankees brand was worth $660 million in 2016, and it has topped the list of team names for the past three years. The New York Yankees marketers have been consistent in the brand for many years, which is why it is so powerful. The marketing team has found what works, and they strengthen it every year. Their uniforms, logo, and everything else are simple. They do not create anything flashy, yet they are at the top of their marketing game at all times. Many other teams are looking for new ways to become better than the Yankees, but have been unable to thus far. The New York Yankees have been consistent, which is what has helped them to remain strong.
Nike is the top-rated sports brand and has been for the past eight years. The brand value in 2016 was $27 billion. Everyone recognizes the Nike swoosh as a representation of this brand, and the company has gone to great lengths to ensure that it remains at the top of the game. From sponsoring team shoes and athletic apparel to focusing in on advertising, it is no wonder Nike tops this list.
If you want to learn ore about marketing trends in the sports world, visit Adelphi University’s online sports management degree program.