6 Things You Didn't Know About Sport Management
Everything that goes on behind the scenes of your favorite sporting events—from marketing to event management, facility management to administration—is part of the diverse educational field of sport management.
Sport management is mostly a behind-the-scenes gig, but it has a big impact on athletes and their careers, not to mention fans. Here are some little-known facts about sport management.
1. Professional Backgrounds Vary Greatly Between Sport Managers
When we think of people who manage sports, we might assume they’re former athletes. In fact, many sport managers started as business people because of their educational background. After getting an undergraduate degree in business, marketing, or finance, a sport manager may decide to apply those skills where they are needed to manage sporting events.
2. Sport Managers Do a Lot of Work Online
Besides the normal online communication through email that most jobs require, sport managers are also familiar with social networking, web design, and other online tools to market athletes, teams, and sporting events. The most tech-savvy managers might introduce their coaches and athletes to the latest athletic technology like fitness wearables and apps.
3. Most Managing is Done Outside of Pro Sports
The majority of managers work with minor league and college players. Managers can even work at lower levels, in community sports, amateur sports, or with players from elementary to high school. If you ever played on a soccer or baseball team as a kid at a local park, you can thank a sports manager in an office somewhere for making that possible.
4. You Need to Be Good With Money to Work in Sport Management
Every league sport costs money and has a budget, just like any other business. Accountants who work in sport management are in charge of making sure the games turn a profit in order to remain successful.
5. Sport Management Can Prepare You for Many Different Jobs
Although most people think studying sport management only results in a Sport Manager position, that is not the case. After studying for an online master’s degree in sport management, graduates go on to pursue business work with various sports organizations. Other jobs graduates can smoothly transition to or from with the right certifications include working as an athletic trainer, sports therapist, and coach.
For example, while advertising an actual athlete for a team and gaining sponsorship opportunities is left to a player’s manager, a sport marketing manager is in charge of advertising the games and making sure fans buy tickets and merchandise. They create brochures and websites that advertise the games, hoping to fill the stadium.
6. Working in Sports Management Requires Networking
Image via Flickr by Paul L Dineen
The market for sport management jobs is very competitive. Many fans want to get involved with their favorite teams and help run the system that creates their favorite games. In order to get a job like that, you have to make yourself noticed through self-promotion, attend sporting events, and go out of your way to introduce yourself to people. Doing a sport management internship while in school might give you just the connection you need.
Now that you know a little more about sport managers, make sure to cheer for them as well as the team at your next game.