Master of Science in Sport Management Online

Super Bowl 2017 Marketing Predictions

The Super Bowl is the largest marketing event of the year in the United States. Some people may watch for the football, but there are many more people who watch the Super Bowl for the commercials. People who have not watched football all year will tune in to this yearly event just to see the commercials. This year will be no different, but the actual commercials will be different.

What Are the Predictions for Next Year’s Super Bowl?

Last year, the focus of the commercials was shifted from emotional to humorous. There were still some commercials that focused on pulling at heartstrings, but the trend shift was apparent, and it will likely continue this year. Marketers will focus in more on being funny so they can gain more interaction with viewers. The goal is to garner engagement, and humor is proving to be one of the best ways to do that.

What Kind of Marketing Spend is Predicted?

Every year, marketers spend millions of dollars on advertising space alone during the Super Bowl. Of the top five marketers, the spending sometimes topped over $200 million. Anheuser-Busch has spent $278.3 million over the past ten years. This year, companies will shell out a lot of money for a marketing spot during one of the most-watched events of the year. Marketing spending during the Super Bowl has not slowed down yet. It will only continue to rise.

What Kinds of Commercials Will We See?

It is almost impossible to predict what kinds of commercials will air during the Super Bowl, but one thing is certain: It will be entertaining. The only way to really know what will happen during this year’s Super Bowl is to watch it for yourself. We do know that there will be a Budweiser commercial that involves Clydesdales, but we do not know too much more beyond that yet.

Super Bowl 2017 Marketing Predictions

What Was Learned from Last Year?

Every year, we learn a bit more about marketing during the Super Bowl. Marketers figure out what is working and what is not and adjust their strategies. One of the biggest lessons learned from last year’s Super Bowl, as mentioned above, was that humor is a great way to grow engagement. Super Bowl commercials last year, whether they were received well or not, get engagement if they were funny. Conversation was even generated about the puppy monkey baby even though people thought it was overall a strange commercial. Another big lesson learned was that Twitter is still the king for live interaction around events. People used Twitter all night to comment on the commercials and engage with their friends. This is a key takeaway for marketers, sports teams and the Super Bowl brand alike.

If you are interested in learning more interesting information about the impact of the Super Bowl, visit Adelphi University’s online sports management degree program.