Master of Science in Sport Management Online

What Is a Sport Management Degree?

As an undergraduate, you have a whole world of possibilities in front of you. You could use your education to pursue any number of exciting, rewarding careers. If you have a love for sports, have you thought about turning your hobby into a career? Start by learning what a sport management degree is and what can you expect as you work your way through the curriculum.

So, what is a sport management degree?


What the Degree Is

Sport management education is available at varying postsecondary levels. You could obtain an associate’s, bachelor’s, master’s, or doctorate in the field. These degrees may have varying focuses, and they may often be offered as part of a combined program. Those who wish to enter the world of sport management may also study finance or law as they work towards a sport management degree.

The Online Master of Science in Sport Management at Adelphi University is a dynamic degree that prepares students for a range of careers in sports, including careers in professional and minor league sports, collegiate sports, and sports marketing. It is a 100% online program that offers flexibility in addition to a high-quality education. You can choose a specific specialty to narrow your focus and prepare for the careers that interest you most.


What You’ll Learn

Adelphi’s master degree program offers 36 credits. The courses that will earn you those credits include the following:

  • Introduction to Sport Management
  • Research in Sport Management
  • Technology in Sport Management
  • Sport Management Personnel and Program Evaluation
  • Sport Marketing
  • Contemporary Issues in Sport Management Environment

Depending on the specialty you choose, you will also go through other classes that will give you specific knowledge about either sport marketing or collegiate athletic administration. These specialized classes provide focused, in-depth information. The sport marketing track includes the following courses:

  • Sport Promotion and Sales Management
  • Public Relations in Sport
  • Sport Licensing and Merchandising
  • Sport Alliances and Sponsorship
  • Analysis of Sport Branding Strategies

In the collegiate athletic administration track, your courses will include the following:

  • Intramural and Recreation Management
  • Sport Facility and Event Management
  • Sport Communication and Media Relations
  • Sport Law and Athletic Compliance
  • Athletic Administration

Taking focused sport management classes is important because the world of sports offers unique challenges that you wouldn’t otherwise be equipped to handle, even if you had extensive experience in other industries.

Consider marketing as an example. According to Team Sports Marketing, an online sport marketing textbook, sport marketing is significantly different from the marketing of most goods and services. One reason behind this is that the target audience is different. Sports fans tend to be driven by emotion, whereas typical consumers may be more concerned about economic factors and convenience. Creating marketing campaigns in the realm of sports will be different from those in other industries.


The Value of a Sport Management Degree

In contrast to other jobs, you may have heard little about the demand for professionals with sport management education and experience. While it is true that the job field is not expanding as rapidly as some others, this degree can still pull its own weight.

According to Sport Management Degree Guide, “Graduates are equipped with a functional knowledge of various business features of the sports field, including economics, marketing, law, finance, and facilities management.” Combined with the bachelor’s education you received before embarking on your journey toward a master’s degree, these skills can equip you for a range of enviable careers.

How much can you expect to earn with your sport management degree? That depends largely on which career path you choose. According to Sport Management Degree Hub, here are some examples of wages within various sport management jobs:

  • Sport facility director: $50,000 to $100,000 per year.
  • Sports broadcaster: $80,000 per year if the job is with a high-profile company.
  • Sports agent: Up to $100,000 per year if you prove to be good at what you do. Less successful individuals may make as little as $30,000 per year.
  • Program director: Varies depending on the specific program, but could be up to $60,000.


What You Can Do With the Degree


Image via Flickr by CarrieLynnKaufmann

Knowing what you would like to do in your career can help you choose the courses that will be best suited to your future. Many people have found great satisfaction in the following jobs:

  • Sports journalist. People with a penchant for storytelling and the ability to analyze players’ statistics could thrive in this job.
  • Athletic director. Working at colleges and high schools, athletic directors manage budgets, enforce compliance with league regulations, schedule events, and more.
  • Sports agent. These people negotiate and review contracts, manage players’ public images, and carry out other tasks that are essential for helping individual athletes succeed. Sports agents often also hold a law degree.
  • Coach. If you have previous coaching experience and want to have a hands-on job, you might want to look into coaching opportunities.

Don’t limit yourself to just a short list of jobs, however. College Recruiter posted an article that states, “There are also some sport management positions that are less known. These positions may be off the beaten path, and may even sound like they have nothing to do with sport management, but their lack of popularity also makes them more available to recent graduates.” For example, you might find a job in sports philanthropy, work as a compliance official, or help manage player appearances.


Are You Ready to Earn Your Degree?

If you have a bachelor’s degree, you might be ready to take your career to the next level by earning your master’s. Doing this starts with researching degree programs. Online programs are convenient, molding to your schedule so you can keep up with all of your previous obligations. Read reviews of any university you might be attending to make sure you have a positive experience in store.

A degree in sport management can be a useful tool in propelling you toward professional success and personal satisfaction. It will take roughly two years to earn, but the time investment can be well worth it.